DIRECTOR/WRITER, ACADEMIC and CONSULTANT
Born in East Africa, she grew up from a young age in London. She spent a decade at the BBC learning her craft as a documentary filmmaker and radio producer) before embarking on a freelance career. Over 30 broadcast documentaries, drama and BBC Radio 4 documentaries to her name, she has built up extensive experience of filming worldwide (Cuba, Israel, South Korea, war torn Eastern Europe and North America) and negotiating access to and filming in sensitive, hostile environments to high profile political and celebrity arenas.
She was the first recipient of Directing Change Award (UIP/WFTV) and mentored by director. Roger Michell (Notting Hill, Changing Lanes, Venus) on the adaptation of Ian McEwan’s Enduring Love (Daniel Craig, Rhys Ifans and Bill Nighy). Shortly after she won a number of awards including a BAFTA for her evocative short drama, Dawn. At the same time, Shreepali met a kindred spirit in award winning, filmmaker Geoffrey Smith and they formed Eyeline Films.
Shreepali moved to Cambridge in 2008, and combines filmmaking with academia. She led the BA Film and Television Production Degree, Cambridge School of Art, and is currently Director of StoryLab, a research institute exploring multimodal narratives. She continues to make films and her academic research into creative communication underpins her love of storytelling, exploring emerging technologies and creating rich cinematic experiences on a number of formats (film, digital, stills and audio) and platforms (single, multiscreen, interactive and various realities).
Her more recent projects include: music videos, Waltzing (DoP Tim Sidell, Norfolk, ‘F’ FKA Twigs, Klaxons, La Roux) and Circus (DoP Nicola Daley ACS, Manolo: The Man who Made Shoes for Lizards, Pin Cushion; FA & Little Mix salute); documentaries, The Bottom Line (Mayo Clinic, USA) and The Golden Window (NICU, Cambridge). Her most recent project, The Crossing (patron, Emma Thompson) is a multiscreen and interactive installation and documentary). She is just beginning an archive project on 1980s counterculture.
Shreepali consultancy skills include the application emerging audiovisual technologies and storytelling, documentaries and the exploration of art and science.